Apple Might Be Working on Updating iTunes as a Music Streaming Service
Ever since Apple acquired beats for a massive sum of $3.2 billion, there have been various speculations about what the company intends to do with the company. It is now being reported that the Cupertino-based tech giant might join the forces of iTunes and Beats Music app to create an all new streaming service.
According to a report by Business Insider, the Apple might be secretly working on a new streaming service. This will let the users play the music online for a fee instead of just downloading them as they did with iTunes.
The new service will absorb the powers of curation from the Beats music app and will give users the ability to find easily what they’re looking for. It is also looking to partner with musicians to let them curate its music stream. Apple has already hired BBC radio DJ Zane Lowe to lead the curation service.
Apple needs to come up with a competitive service as music streaming is fast gaining ground with increased access to the internet. Services like Spotify rule the market unchallenged, and a home cooked service from Apple that comes with all its devices might be a formidable contender in the streaming market. We shall wait for the official word on the service from Apple though to reach a final judgement.