Tinder Launches The Paid Version Today In US
Dating app, Tinder has launched a new premium service called the Tinder Plus today in the United States. This is a paid service which will cost anywhere from $9.99 to $19.99, depending on the age of the user. Users older than 30 will have to pay the higher end price tag of $19.99 to use this dating app.
According to TechCrunch, pricing ranges is not only based on age, but the location too. Approximately, Tinder users are spread across 140 countries. Users above the age of 28 in emerging countries have to pay as little as $2.99 per month while the same category in developed nations will have to pay $23 per month.
We’ve priced Tinder Plus based on a combination of factors, including what we’ve learned through our testing, and we’ve found that these price points were adopted very well by certain age demographics. Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger.
New features of Tinder Plus includes a Rewind button, which allows the user to recover a match they might have accidentally swiped left. There is also a Passport feature that allows the user to find matches from anywhere in the world. Tinder Plus is also ad-free. Ads will be introduced on the unpaid version of the app later this month.