Google Eyes Virtual Reality to Expand its Android Ecosystem
Google has been proactively expanding the reach and utility of the Android ecosystem. It is now on smartphones, tablets, TVs, smartwatches and even in cars (with Android Auto). Now the tech giant is looking at a whole new arena to establish its dominance, and they have chosen the field of virtual reality.
Virtual reality as a new device ecosystem is growing rapidly. Major brands such as Samsung, HTC, Sony and others have unveiled their VR headsets that will be arriving in the market soon. In our first person experience with these headsets, we have found them to be promising, and it had tremendous potential as a new consumer medium. It is, therefore, obvious that Google wishes to be a frontrunner in the game.
The report was published in the Wall Street Journal, but Google hasn’t confirmed it as of yet. The report says that the Silicon Valley powerhouse has engaged tons of engineers to create a version of Android for the VR devices. This version will also be given out for free just like all the other Android counterparts.
Google has already ventured in the VR game with its low-cost cardboard project. Users can get the affordable glasses, install the cardboard app, and they are ready for the VR experience. But the professional VR headsets offer more features than the cardboard contraption. A VR version of Android might include functionalities for touch controls and improved features. As of now it is not clear how the VR version of Android would look like, but with the right partners, Google might end up at the top of one more segment of the electronic market. Also, as it is a free offering, it might encourage other brands to step in the VR game to increase competition. This will also lead to an increase in the number of apps, games and other content for the VR headsets. It seems the age of virtual reality is finally upon us.