Facebook Gives an Adrenaline Boost To Messenger With Third-Party Apps
At Facebook’s F8 Developer conference yesterday, the CEO of the company Mark Zuckerberg took the stage to announce the future of its Messenger Platform. The company recently spun off Messenger into its own independent app. Messenger will now become a superpowered messaging app that can become the most formidable competitor in the market.
Mark Zuckerberg spoke about the new service at the conference –
It’s a new platform that developers can use to build apps that help people connect.
Facebook introduced 40 new apps for the Messenger Platform. These apps come within the Messenger service and adds up to the vast ecosystem of apps on Android and iOS. The newly developed tools allow users to interact with businesses like online retail brands, where they can place their order directly and get details about the order through chat. Also, you would be able to send messages to the Messenger app store to download an application. Facebook can use its reach and introduce a Messenger tab on major websites to speak directly with businesses or content creators. By opening up Facebook Messenger platform, the social networking platform has given the third-party apps access to the millions of Facebook users. Besides, it has made Facebook Messenger a strong contender among other messaging platforms like WeChat and Line, who are all-round services that offer for gaming, e-commerce, and of course, communication. The new platform is said to be open for all the developers, but the company has already finalised 40 launch partners. Some of them includes ESPN, Imgur, The Weather Channel, and Giphy.
A while back, Facebook detached Messenger from its smartphone app and asked the users to install the new independent app. The decision by the social networking giant led to mass disapproval at that time, but it has now begun to make sense. Facebook was preparing its user-base to explore the new developments of the Messenger store and its scope for business communication.
Th company has been continuously building up its Messenger platform. Few days back, Facebook announced a new payment feature that allows you to send money via instant message. Messaging app will soon become the center of future communication and might replace tools like e-mails and become our primary mode of communication. Facebook also said that Messengers new features can act as a model for WhatsApp in the future. The future of messaging apps looks great.