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How Apple Plans to Take Over India’s Smartphone Market

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How Apple Plans to Take Over India’s Smartphone Market

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India has moved straight from the lowermost section of Apple’s priority list to sit right on top. The Cupertino-based firm, which has long snubbed the country for other nations like the US, UK and more, now plans to be the No. 1 smartphone seller in India, next year. According to a report by Business Insider, Apple has signed a partnership agreement with Optiemus Group, based in Delhi, to double its iPhone sales.

Optiemus Group has been a major distributor of Samsung and HTC brand handsets in India. Following this partnership, Optiemus will be distributing iPhones as well, increasing the volume of the iPhones in India. Besides this, Apple is reportedly considering teaming up with other distributors whose distribution network is vast. The company is also considering over appointing a new distributor, which may be either of the four – Redington, Ingram Micro, Rashi Peripherals and Brightstar. Optiemus Group then follows, being the fifth larger dealer.

iPhone 6 13

Apple iPhone 6

The company sold a total of one million iPhones last year in India, and with the aim to double its smartphone sales this year, its goal is 2 million iPhone sales in FY 2015. By tying up better distribution networks, the company may even make India one of the priority countries for launches. Apple Watch, its first smartwatch, is yet to arrive in India.

As per an industry insider –

Since shipment figures are one of the indicators of success in the smart phone industry, any new distributor Apple appoints will lead to an instant surge in shipments, which will help it to achieve the target fixed by headquarters and will also lead to a significant jump in retail reach.

In such circumstances, the company will turn into a threat for Samsung and Micromax, who have been battling each other for the top spot, with minimal complexities. The inclusion of Apple in the game, by giving more choices to customers, will make business tougher for Samsung and Micromax. Although it takes a backseat in the overall Indian smartphone market, Apple is the most valuable smartphone brand in the whole world.

[tw-button size=”medium” background=”” color=”” target=”_self”]Source[/tw-button] [tw-button size=”medium” background=”” color=”red” target=”_blank” link=”http://www.businessinsider.in/Know-about-Apples-new-strategy-to-knock-Samsung-out-of-competition-in-India/articleshow/47673988.cms”]Business Insider[/tw-button]

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About The Author
Meenakshi Rawat
Meenakshi Rawat
iGyaan's newbie Meenakshi handles content at iGyaan. She is an ultimate foodie, loves travelling and likes to read.
39 comments
Nkautomobile Autobiz
Nkautomobile Autobiz

My point of view Americans are very very smart they are not fool by playing with emotions when they mean they mean it it's like you think one yard they think twenty yard guys please just take a hike let them play with their best lets get to it at the end we all get benefited no matter what you say ......

Ratnadeep Gaikwad
Ratnadeep Gaikwad

Even Iphone 5C was a very expensive device for what it offered. The pricing will need to be very expensive as branding matters to only a few here in India.

Aneesh Nair
Aneesh Nair

Apple don't need more distributors they need to make more iPhone C variants to be successful in India and sell it online like MI ...

Tushar Mehta
Tushar Mehta

Apple=money which is not possible in India

Apoorva Raj Bhadani
Apoorva Raj Bhadani

Can any one of you give me an advantage of iphone over my android phone (say galaxy e7)

Atharv Yaduvanshi
Atharv Yaduvanshi

That's just an idea to increase the sales.. As s6 is far more better then ip6. S6 is fast more featured more capable and cheaper than ip6 so buying an iPhone to take selfie against mirror to show you have an IPHONE is really not so cool\U0001f609\U0001f609

Vivek Khandai
Vivek Khandai

Apple only get money from high class people Normal person cannot touch or buy it

Atharv Yaduvanshi
Atharv Yaduvanshi

Apple has to do nothing jst bring thr iphone 6 64GB space gray price to 30k and I am ready to buy one... Hence sale increase on the other hand if they don't do it so I'll go for a Samsung s6 or the LG G4 so the sale decrease or remain same. CONCLUSION--They jst have to bring the price down a lil bit..\U0001f603\U0001f603\U0001f603

Rahul Sagar
Rahul Sagar

You never know chutiyon ki kami nhi :P

Rajan Singh
Rajan Singh

Achha khwab hai....50K se 85K tak price rakh kar Top par pahuchane ka! :) Itne millionare nahi hain yahan... :)

Rajan Singh
Rajan Singh

Ji haan, bilkul kam hoga....80K wala 75K me milega... :D :D

OmkarNarkar
OmkarNarkar

You can brainwash Indians only as long as they don't need to break the back for it,  we are not China!!

Pulkit Anand
Pulkit Anand

People are already paying 14,000 for a 2011 Iphone 4S 8GB for the sake of luxury. Because it's apple!

Suyash Bansal
Suyash Bansal

I don't think Apple can compete with Samsung and Micromax in the near future. Both the companies are at the top by selling mobiles which are cheaper and more value for money. Apple is on the other hand a luxury brand and majority of people are not going to paying 40k for the latest iPhone. Like both the companies, they have to bring something specific for this developing country. Some cheaper iPhone may work but that's not the Apple's way! I guess! Let's see what magical move Apple has been working that would be a game changer for its sales. :D

suyashbansal
suyashbansal

I don't think Apple can compete with Samsung and Micromax in the near future. Both the companies are at the top by selling mobiles which are cheaper and more value for money. Apple is on the other hand a luxury brand and majority of people are not going to paying 40k for the latest iPhone.

Like both the companies, they have to bring something specific for this developing country. Some cheaper iPhone may work but that's not the Apple's way! I guess!

Let's see what magical move Apple has been working that would be a game changer for its sales. :D  

Shravan Naik
Shravan Naik

Agar sag much apple lega toh kyat bachega

Gaurav Pandey
Gaurav Pandey

Jab tak India mein dimag wale log hain they cant take over us *proud smile*

Santhosh Kumar Baskaran
Santhosh Kumar Baskaran

You guys are too concerned about the big guns from the west.. We have a lot of good companies emerging here and countries around us :) Apple Inc has to come down to very low levels(pricetag) to conquer India and I don't think they can or will do that :P

Viren Chugh
Viren Chugh

You never know .......people can buy anything for "STATUS" in India!

Ratnadeep Gaikwad
Ratnadeep Gaikwad

I don't think the customers care who is making the most profit, rather who gives more value and also brand reliability. I think Motorola is doing a better job than others in that aspect.

Sanchit Soni
Sanchit Soni

When they will start selling iphones for the price of iPods then they have a chance.

Vicky
Vicky

People are also concerned about the value of Apple Inc. They may not be the leaders like Samsung but they are the lead.

Ratnadeep Gaikwad
Ratnadeep Gaikwad

You must be kidding me.... Indians are too concerned with value for money, Apple can never dominate here