How Apple Plans to Take Over India’s Smartphone Market
India has moved straight from the lowermost section of Apple’s priority list to sit right on top. The Cupertino-based firm, which has long snubbed the country for other nations like the US, UK and more, now plans to be the No. 1 smartphone seller in India, next year. According to a report by Business Insider, Apple has signed a partnership agreement with Optiemus Group, based in Delhi, to double its iPhone sales.
Optiemus Group has been a major distributor of Samsung and HTC brand handsets in India. Following this partnership, Optiemus will be distributing iPhones as well, increasing the volume of the iPhones in India. Besides this, Apple is reportedly considering teaming up with other distributors whose distribution network is vast. The company is also considering over appointing a new distributor, which may be either of the four – Redington, Ingram Micro, Rashi Peripherals and Brightstar. Optiemus Group then follows, being the fifth larger dealer.
The company sold a total of one million iPhones last year in India, and with the aim to double its smartphone sales this year, its goal is 2 million iPhone sales in FY 2015. By tying up better distribution networks, the company may even make India one of the priority countries for launches. Apple Watch, its first smartwatch, is yet to arrive in India.
As per an industry insider –
Since shipment figures are one of the indicators of success in the smart phone industry, any new distributor Apple appoints will lead to an instant surge in shipments, which will help it to achieve the target fixed by headquarters and will also lead to a significant jump in retail reach.
In such circumstances, the company will turn into a threat for Samsung and Micromax, who have been battling each other for the top spot, with minimal complexities. The inclusion of Apple in the game, by giving more choices to customers, will make business tougher for Samsung and Micromax. Although it takes a backseat in the overall Indian smartphone market, Apple is the most valuable smartphone brand in the whole world.
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