Zomato’s New Service Allows Restaurants to Create Independent Apps
In a bid to further expand their already growing food-tech market, Zomato has launched its very own Whitelabel platform that gives power to restaurant owners to set up their own custom-branded mobile app on iOS and Android. This is Zomato’s latest move in allowing restaurants to have a more direct and personal relationship with its customers. Zomato also stated that the customized app can be created and managed with no technical expertise necessary.
Restaurateurs will be able to set up their app and provide real-time menus and prices, and other information, while also allowing direct reservations without having customers do it through the Zomato app. The app will also offer photos and offers, push notifications on upcoming events and promotions to targeted customers. Overall, the idea is to help restaurants connect with their customers, and to provide customers greater satisfaction and value offers from restaurants they frequent.
A similar kind of app called Wisely was launched in Ann Arbor just last week and serves the Ann Arbor market providing personalized services to customers. A few other adopters of whitelabel platforms include the Summer House Café in New Delhi, Miyabi Sushi in Dubai, and Shizuku Ramen in Melbourne. However, none of them have managed to launch it as big as Zomato intends.
“There is not one single service provider for restaurants which can give them the entire suite of technologies required to run an internet presence closely integrated with the operations of their business,” said Ashish Goel, Chief of Product and Design, Zomato.
Zomato has stated that the service will be available in all the 22 countries it currently operates, and will provide a subscription based service at approximately $200 a month per location. The service should be up and running by the end of September.
