Apple Event vs Google Nexus Event : Lights, Bling And All That Jazz
September ’15 brought with it two of the biggest events of the tech world – the Apple and the Google Nexus event. Both events took place in San Francisco within a little more than a fortnight of each other. Apple launched its new gadgets on the 9th of September, while Google Nexus had 29th marked on the calendar as the date for its official launch.
It’s a fact universally acknowledged that the world loves to hate on Apple. Consequently, Google ends up receiving more sympathy (for the lack of a better word) votes.
Apple hosted the event at the ridiculously huge Bill Graham Civic Auditorium with a seating capacity of 7000 people. Google on the other hand was a smaller-scaled, cosy affair with its choice of Left Space, a small studio space in San Francisco. This was a stark difference between the two events.
However, both events were colourful, blingy and complete with their fair amount of hoopla.
Apple as always, began the whole song and dance weeks before the actual event. All over the internet, social media platforms had begun to flood with images and memes regarding the event, upping the anticipation.
Google was quiet in this aspect. The audience didn’t get to see them as significantly on the internet as Apple before an event. While Siri jokes were doing the rounds right before 9th September, things were fairly silent on the Google Nexus front before 29th September.
Apple and Google both launched two new phones each, namely the iPhone 6s and 6s Plus, and LG Nexus 5X and Huawei Nexus 6P. Tablets with keyboards as additional accessories were also part of the launch. Along with these releases, there were updates in terms of software, app store, and accessories related to the devices -basically lots of tech-lingo and fancy gadgets with fancier price-tags. However, Apple was ready with a new video for each of its gadget and launch. Google was once again lacking in this category with no videos at their event. We don’t know if that’s a good or bad thing though. You decide.
Cook vs Pichai:
When Tim Cook took the stage, there was a moment of absolute silence as the air in the room changed. One of the most powerful people of the tech world had presented himself and the only natural reaction was to devote undivided attention to him.
When Sundar Pichai came on stage, he seemed like someone you would want to talk to. It was a nice, approachable person standing before you who would lead you by the hand through the technicalities of the new launches. The glamorous grandeur of Tim Cook had been replaced by the modesty and simplicity of Sundar Pichai.
One event was definitely a toned down version of another, though there’s pretty much a single, stable bottom line -two events of warring companies waging an eternal battle of the most up to date gadgets, changing the face of the tech-world with their undying determination to invent and innovate. Did one event work for you more than the other? Let us know in the comments below.