Facebook Tops Networking, WhatsApp in IM Apps in India
It comes as no surprise really that WhatsApp is the most popular messaging app in India, according to reports by global research consultancy firm TNS. Facebook remains the most popular social networking site in India with 51% of users logging in daily, while 56% users are on WhatsApp daily.
“The social networking market of India is Facebook centric, which is fueling the adoption of Facebook Messenger also as the IM platform for private messaging. However, WhatsApp is by far the most popular IM platform in India.” TNS India executive director Parijat Chakraborty commented.
When compared to countries such as Thailand (78%), Taiwan (75%), and Hong Kong (72%), India’s Facebook usage is much lower. Interestingly, India is the second largest base with over 125 million users for Facebook. The Unites States comes first.
In Asia-Pacific, three out of five internet users or 61% are now instant messaging on a daily basis, while four or 82% are using it on a weekly basis, the report said. “the popularity of IM has soared over the past year, with a 12% uplift in daily usage globally as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and WeChat”, it added.
The numbers are out now and it goes to show just how much WhatsApp and Facebook has taken over our lives. TNS has said that social media will continue to hold a strong position allowing content to go more viral and the challenge for brands is to create content that consumers actually want to see.