YouTube Introduces $9.99 Membership To The Dismay of Many
Starting 28th of October, YouTube is introducing a new membership called YouTube Red.
For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.
On October 28, we’re giving fans exactly what they want. Introducing YouTube Red — a new membership designed to provide you with the ultimate YouTube experience.
This membership involves a monthly payment of $9.99 and will give users access to videos across YouTube without ads, while allowing saving videos to watch offline on the phone or tablet and play videos in the background. The membership will extend across devices and include the recently launched Gaming app and a new YouTube Music app announced yesterday. The latter will be made available soon. Monthly trials for YouTube Red begin in the US on the 28th of this month.
YouTube confirmed that any “partner” creator who earns a portion of the ad revenue but doesn’t agree to sign up for this membership will have their videos hidden from public view on both the ad-supported and ad-free tiers. This includes numerous stand-up comedians, musicians, commentators, and DIY instructors. However this will not affect the average YouTube users uploading or commenting on videos.
Though this step is viewed as a little too drastic by many, YouTube defends it as an attempt to maintain a “consistent” user experience. The company promises to ensure availability of content always with its paid as well as free services.