Apple Continues Its Money-Making Spree
Apple -that one company everyone loves to hate is in the news again. And this time for making incredible amounts of money at the end of another fiscal fourth quarter. The California-based tech giant announced its revenue and profit for the quarter which ended on the 26th of September. The company reports a quarterly revenue of $51.5 billion and a quarterly net profit of $11.1 billion. This is in contrast with numbers in the same quarter last year which were $42.1 billion along with a net profit of $8.5 billion. Yes, that’s a lot of money.
There was an increase in the sales of iPhones, Apple Watches and Macs in the final quarter, helping the company increase its revenues. However, since the quarter ended on the 26th of last month, only a two day sale period of the iPhone 6s and 6s Plus can be taken into account for this. Even though Apple fell a little short of the expected sales of these new iPhones they are still faring well in the rest of the world. However, this is not true for India where these devices have not received a very enthusiastic response. Owing to a price difference of almost Rs. 20,000 in India and the US. 
“This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams.”
This is what Tim Cook has to say about the new reports. Yes, it has definitely got nothing to do with some brilliant marketing strategies and publicity tactics which is responsible for a good chunk of attention Apple always manages to draw to itself. With companies like Samsung and Microsoft making devices with similar or better specs, Apple should be commended on always managing to convince customers to shell out just that extra wad of cash and opt for its devices instead of cheaper, better counterparts. Would you be willing to stake your money on Apple or do you think other companies have better to offer at a far less price?
