Lenovo May Kill the Motorola Brand

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Lenovo May Kill the Motorola Brand

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It looks like another popular name in the mobile phone industry is set to follow the same fate as Nokia (although the latter might be making a comeback this year). Buzz around the internet is that Motorola will soon be phased out.

Lenovo, which bought Motorola from Google back in 2014, announced at CES 2016 that it will phase out the Motorola brand for its phones. “We’ll slowly phase out Motorola,” said Motorola Chief Operating Officer Rick Osterloh.

The decision is particularly interesting when seen in light of Lenovo’s statement back in 2014 when it said that, “We plan to not only protect the Motorola brand, but make it stronger.”

Motorola logo

What this means is that Motorola’s phone business will now come under Lenovo and the Motorola name will disappear from its phones this year. Meanwhile, Lenovo will still use the ‘Motorola Mobility’ name for its phone division, but any upcoming phone or wearable will fall under the brand of ‘Moto’ and ‘Vibe’.

Motorola fans need not despair. The brand name will continue to live on, albeit in a more minimalist way. Future Moto products will continue to sport Motorola’s batwing-like ‘M’ logo along with Lenovo’s blue logo. Indeed, Motorola will be missed, and will always be remembered as one of the earliest, if not first brand to produce a mobile phone.

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Sanket Vijay
Sanket Vijay
When not indulging in reading or writing, Sanket fanboys over The Flash, Star Wars, Coldplay, and U2. And pizza, he loves his pizza. Follow him on Instagram for more.
  • Saurabh Yadav

    Dude it’s isn’t a lenovo specific features, every phone with android lollipop has muti-user functionality!

  • Humza Qureshi

    You bought Motorola, you have rights to use its brand name, which is one of the oldest in this industry, now just to make your original brand more popular you should not get rid of Motorola’s goodwill…

  • Lakshya Sharma

    Yes eh? I didn’t clickbait :P

  • Jatin Singh

    Just use CyanogenMod brodah

  • Rosn Adhikari

    like this page for tech updates…

  • Sujon ShehJad

    I use,, lenovo a7000-a

  • Keshav Gowda

    chinese junk phones lenovo

  • Shuvam Agarwal

    No.. not really but some part of it

  • Kaustav Chakraborty

    So dnt do DAT

  • Kaustav Chakraborty

    Not comparable to moto

  • Moiz Bhatti

    Lenovo and Motorola both are best brands

  • Moiz Bhatti

    I love lenovo a7000
    The mutiuser option
    Just click on guest
    Switching to guest
    Then different mobile
    Different data gallery g+acc screen lock
    3 user can be added
    Best phone in my life

  • Saurabh Kadiyali

    The moto mobiles will continue though.

  • Mayur Agarkar

    And then kill itself.

  • Pradhuman Rehal

    Lenovo is out of mind !

  • Ved?nt Matta

    Gone were the days when Lenovo decided to keep Moto independent. Well what could you do when a company you bought outgrow your previous one…

  • Suraj Kela

    People Will Say Bad Move Moto Is a Brand and All That But to Build the Lenovo Brand in the Long Run its Essential that they Kill the Moto Brand. I Support Lenovo

  • Ratnadeep Gaikwad

    I thought it was the other way around.

  • Yashovardhan Kusre

    Then lenovo can FO

  • Rajan Singh

    Seems intolerant like mullas!!!!!
    (As they accept only after converting!)

  • Arun Krishnan

    Bad move :(

  • AltafShaikh789

    igyaan paka mat igyaan

  • JubinMathai

    igyaan lenovo #WeLoveMotorola Don’t change it!!