LG Says no to Nexus Devices for 2016
2015 saw LG and Google team up to bring a refreshed version of the most popular Nexus phone of all time when they brought to the users the Nexus 5X. The phone came packing upgraded specs over LG’s original Nexus 5, and was available for decent price upon launch.
But regardless of the success that the partnership enjoyed, LG has already come out and declared that it wants out of the arrangement by revealing that it won’t be working with Google for another Nexus phone in 2016.
A spokesperson of South Korean tech company, in a conversation with CNET at MWC, said that LG is looking to take a step back from the Nexus program to “focus on its own brand.” The Spokesperson further added that LG is “totally happy” with the relationship it enjoys with Google its Nexus program, but building a Nexus phone requires a lot of resources that the company thinks would be better spent/utilized in the production of their upcoming phones and other devices.
This move is seen as a step towards LG making a push towards the smart wearables market which so far it has not been able to make a substantial dent in. With the freeing up of resources from the Nexus program LG’s previously recalled smartwatch, the Watch Urbane 2nd Edition LTE looks more probable than ever to be reintroduced to the market in the coming months. LG has also revealed that it has another new smartwatch which will also release in the second half of 2016.