Moto Or Motorola ? Identity Crisis Comes To An End !
In 2014, Lenovo acquired Motorola from then owner, Google. Lenovo, in 2016, decided to roll out Motorola phones with the name “Moto By Lenovo”. After almost an year of this decision, Lenovo is planning to re-introduce the brand “Motorola”, putting an end to its identity crisis.
In conversation with CNET during the Mobile World Congress 2017, Chairman and President of Motorola, Aymar de Lencquesaing mentioned the reason behind their decision to reintroduce the “Motorola” brand. de Lencquesaing said, “In 2016, we just finished transforming ourselves. We now have clarity on how we present ourselves”. The Motorola brand will be first re-introduced in the United States, since it was Motorola’s primary smartphone market when it was owned by Google. However, De Lencquesaing has also said that the brand name will be re-introduced in other countries too, one of which is China.
The original Motorola “bat wing” icon will be back on the smartphones and hopefully the customer base of the Lenovo smartphones will go up with this inclusion. With time, Lenovo will re-introduce the Motorola brand in other regions too. De Lencquesaing further added that the timeline of phasing in of the Motorola brand will depend on the market situation. He emphasized that the process will be a gradual shift and won’t happen overnight.
The Mobile World Congress 2017, which recently concluded, saw the launch of two “Moto By Lenovo” smartphones – Moto G5 and Moto G5 Plus. The two phones are expected to release Mid-March in India.