Huawei Beats Apple To Become The Second Largest Smartphone Company

Over the past few years, there has been a disrupt in the smartphone industry which has always threatened the stronghold of Samsung and Apple in the industry. Huawei, now, has over taken Apple for the first time to become the second largest smartphone company in the world. Samsung however, remains a distant first as of now. The latest report from market analysis firm Counterpoint Research reveals that Huawei has beaten Apple and is now the world’s second largest smartphone company (by the number of units shipped) as of the Q2 of 2017.

Counterpoint has pointed out that Huawei has been able to do so because of its consistent investment in innovation and aggressive marketing, something that Apple has been known to do as well. The sales from Q2 of 2017 may suggest that Huawei has taken over Apple in terms of sales but it’s worth noting that Apple is about to launch its most anticipated smartphone, the iPhone 8 on September 12 and the Q4 of 2017 may tell a different tale. The report also reveals that Huawei has a limited presence in key markets across South Asia, and North America. This is going to pose limitations to the company’s potential in Q3 to sustain its second position.

The report also points out that the iPhone 7 and iPhone 7 Plus are still the best selling smartphones in the world. Also, since the iPhone 7 and 7 Plus have a higher profit margin means that Apple ends up making more profit even if it is selling fewer phones than others. None of Huawei’s devices make the top 10 list of best-selling smartphones in the world. What Huawei has going for itself is the market share, and much like Samsung, has reaped its benefit. While Apple has a specific demographic, Huawei offers smartphones in a lot of price categories, hence, exposing itself to more people than Apple.