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Samsung Might Announce Bixby 2.0 In Late October

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Samsung Might Announce Bixby 2.0 In Late October

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Samsung may launch a new version of its AI assistant, Bixby at the company’s developer conference in San Francisco. A report from The Korea Herald claims that Samsung has appointed a new executive to lead the Bixby development team. Samsung Research America’s Vice Chief Chung Eui-suk is now the head of developing Bixby as well as other artificial intelligence services. Rhee In-jong, Samsung Mobile’s CTO, who headed Bixby in both Korean and English versions, will reportedly be in charge of smartphone development excluding Bixby.

The report claims that Bixby could also be introduced to third party products beyond smartphones. Expect the AI to receive major upgrades in an attempt to compete with other AI assistants like Google Assistant, Siri, and Amazon’s Alexa, which are already available in a lot of countries.

Bixby was launched alongside Samsung Galaxy S8 and S8+ in early 2017. Such was the push from Samsung that all the three flagship smartphones in 2017 have a dedicated physical button to access Bixby. When Samsung introduced Bixby, there was a general consensus of it being exactly like Google Assistant. The new Galaxy Tab A also has Bixby, though without the physical button.

Similar to other AI voice assistants like Google Assistant, Siri, and Amazon Alexa, Boxby allows you to verbally communicate with your phone and perform tasks such as googling something, open apps or even make calls or send text messages. You can even point your phone to a certain object and Bixby will be pull up links to buy that product.

In India, Bixby was announced along with the Galaxy Note8 and the roll out of Bixby Voice began in late September. Samsung has said that it has optimised Bixby for India in away that it will understand different Indian accents. This means that your Galaxy flagship phone will respond to you regardless of which region of the country you are from.

How much of an improvement Byxby 2.0 will be over Bixby ‘1.0’ is yet to be seen. Whether Samsung will continue pushing Bixby through its successful flagship smartphones lineup in 2018 is also a question that will be answered in months to come.

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Vipul Vij
Vipul Vij