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Kaspersky Lab releases Internet Security 2012 and Anti-Virus 2012 (PR)

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Kaspersky Lab releases Internet Security 2012 and Anti-Virus 2012 (PR)

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Kaspersky has released the 2012 versions of its home user products today at The Park Hotel in Kolkata. Kaspersky says that it targets 35 thousand new malicious programs each day. With the new Internet Security 2012 and Anti Virus 2012 Kaspersky promises a faster and more efficient protection from digital threats. The new suite is also touchscreen device friendly which ensures seamless operation across all platforms. 

 

The new 2012 versions continue the long tradition of excellence that our home user products have come to be known for. They feature integrated, world-class protection technologies designed to combat even the most complex of threats. At the same time, these products are now simpler and more user-friendly than ever before. We have taken yet another huge step in protecting Internet users against the most dangerous, unknown threats out there. Many of the modules featured in Kaspersky Internet Security 2012, such as web-antivirus, heuristics, the threat rating sub-system and anti-rootkit components, have been made easier to update and now interact more effectively with cloud technologies.”

-Eugene Kaspersky, CEO and co-founder of Kaspersky Lab

 

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Kaspersky Lab releases Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 at Kolkata.

Kaspersky Lab, a leading developer of secure content and threat management solutions, unveiled the 2012 versions of its home user products today at The Park Hotel in Kolkata. The new versions of Kaspersky Anti-Virus and Kaspersky Internet Security are designed to provide Internet users with maximum protection and convenience.

Kaspersky Lab’s home user products are distinguished by the comprehensive protection that they provide. Your computer and the data you store on it will be secure, regardless of the types of files you are working with, how often you use the Internet, or where you connect from – at home, or via a public access point.

The all-new Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 incorporate the most advanced and effective protection technologies: a sandbox for launching suspicious applications, a program activity monitoring module, a script emulator, a cloud-based reputation database, a virtual keyboard plus many other features.

Kaspersky Lab strives to continually improve the technologies we use in order to successfully counter the ever more complex computer threats that appear daily. That is why Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 feature a whole host of new and improved features.

First-rate protection against unknown threats

New malware appears at an extremely rapid rate these days – roughly 70 thousand new malicious programs each day. There are no signatures for these new threats, meaning innovative methods are required to detect them. Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 effectively neutralize new threats using non-signature-based behavioral analysis of suspicious programs. Kaspersky Lab’s latest products are capable of tracking program activity during present and previous work sessions.

Monitoring program activity uses data from other components, such as the proactive protection module, email, web and IM antivirus components, the firewall, etc. The monitoring module tracks complete chains of events that could impact security, and literally pieces together an entire picture of program operations or even groups of operations affected by malware. If there have been a number of related incidents on your computer, all the monitoring module needs is to detect one of them in order to find all of the others.

Importantly, it is now possible to cancel and roll back all of the actions executed by a program not only in the current working session, as was the case with Kaspersky Internet Security 2011 and Kaspersky Anti-Virus 2012, but in previous working sessions too. Furthermore, the list of actions that can be cancelled has been expanded to include the creation, renaming and modification of files, as well as changes to or new entries in the system registry, etc.

Malicious activity detection has also taken a step forward with the use of behavioral templates. Kaspersky Lab data about malicious programs is incorporated into these behavioral templates, and a centralized template database helps to quickly locate unknown malicious code with complex behavioral patterns.

Improved protection from the cloud

In the 2012 versions of Kaspersky Lab’s home user products, cloud-based technologies, the cutting-edge of antivirus development, have been improved. By regularly exchanging information between products installed on users’ machines and the centralized databases in the cloud, the most up-to-date threat information is made available for the protection of users. Now, in addition to superior protection from the cloud, the new product versions also demonstrate how they do it. The main program window provides users with in-depth information about which cloud components are active and how they are protecting users’ computers and personal data.

With just one click, users of Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 can find out about the reputation of any file on a local computer and make an informed decision as to whether or not to use it. All users need to do is right-click on the file’s icon and select the ‘View file reputation in KSN’ menu option. Users will then be shown the file’s threat rating as determined by the Kaspersky Security Network cloud service, which has been greatly improved since its inception and development three years ago. In addition to a file’s rating, users can also find out about the geographical distribution of the file, the level of trust attributed to it by other users and other similar information stored by Kaspersky Lab’s cloud tracking and rapid response systems.

The 2012 versions of Kaspersky Internet Security and Kaspersky Anti-Virus warn Internet users of links that pose a threat and which will redirect users to fraudulent, malicious and spammer websites. Kaspersky Lab’s latest products receive the most up-to-date information available about undesirable Internet resources directly from the cloud, including websites with adult, violent and other similarly unsavory content. Users can rest assured that they will not find themselves entering websites designed to steal their personal information or infect their computers.

Cloud technologies have even improved protection against spam. Databases located in the cloud provide templates for new spam emails in real time. This helps Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 to quickly adapt to ever-changing spammer tactics and be able to provide proper protective measures. Users do not have to fine-tune the new, user-friendly Anti-Spam module before getting down to work – the cloud already has all of the latest available data on spam mailings.

Furthermore, Kaspersky Lab believes that the combination of cloud protection and security software running on users’ computers is an ideal way of ensuring multilayered protection. At present, this hybrid approach is the best option in terms of combating the wide range of threats out there in the wild. That is why both of the new product versions feature improved cloud technologies and enhanced program capabilities.

Convenience and speed

Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 are both high-performance products designed for minimal impact on your computer’s running speed and program operations. Kaspersky Lab’s products have been streamlined for optimal day-to-day use when surfing the Internet, searching for and viewing web pages, making VoIP calls, watching HD videos and playing online games, etc.

The intelligent update system downloads updates for active product components only and launches them immediately after they have been plugged in. That means that antivirus database components are kept right up-to-date and download traffic is minimized. The update launch mode has been adapted to suit typical laptop and desktop work modes and will not slow down performance when operating system activity is resumed or a user launches programs.

The Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 interfaces have been improved and now feature 3D and animated graphics, yet remain straightforward and user-friendly. The animated area of the main window contains intuitive icons for key actions, including disk scans, database updates, etc.

The latest versions of Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 can now be used with touch-screen devices. Product installation has also been optimized, minimizing any conflicts with incompatible security software. Additionally, the steps for activating and purchasing licenses can now all be found in one convenient window.

Eugene Kaspersky, CEO and co-founder of Kaspersky Lab, says, “The new 2012 versions continue the long tradition of excellence that our home user products have come to be known for. They feature integrated, world-class protection technologies designed to combat even the most complex of threats. At the same time, these products are now simpler and more user-friendly than ever before. We have taken yet another huge step in protecting Internet users against the most dangerous, unknown threats out there. Many of the modules featured in Kaspersky Internet Security 2012, such as web-antivirus, heuristics, the threat rating sub-system and anti-rootkit components, have been made easier to update and now interact more effectively with cloud technologies.”

Kaspersky Lab India leadership team quotes:

Unknown Threats and Surfing the Internet Are Under Control

“Kaspersky Lab processes an average of 70,000 malicious and potentially unwanted programs per day. With the alarming rise in the number of malware threats, you need cutting-edge technology to keep you safe on the Internet. Our 2012 range of products deliver safe and efficient working environment on users’ computers. We believe it is the technology of our products backed by strong customer/channel confidence in our brand that helps maintain our leadership position in the Indian security marketplace.”

Altaf Halde,

Head – South Asia

Kaspersky Lab

Experience the best of both worlds

“Our 2012 launch of consumer products give an altogether new dimension to Internet Security. For the first time, we bring to you Hybrid protection that combines the power of in-the-cloud technologies + on-the-PC protection. We believe the Hybrid model will give our customers the very best of both worlds. The new versions of Kaspersky Anti-Virus 2012 and Kaspersky Internet Security 2012 protect Internet users’ computers from unknown and dangerous malware by analyzing the behavior of suspicious software and referencing it against Kaspersky Lab’s cloud-based systems, which provide real-time information about threats in the wild. This results in any potential malware being detected and removed before it can do any harm to users’ computers or data. Not only will our customer be able to get the highest levels of security and protection but they will be able to have a better and faster Internet experience with minimum load on system resources. Now you can surf the Internet in safety, without the risk of having your credentials stolen by fraudsters. An intelligent update system downloads new databases to the products’ modules as and when they require them, based on the user’s activity on the computer. So you can be sure that you won’t be unnecessarily interrupted by the program when chatting with your friends on Facebook or watching a new video on YouTube. Go ahead, experience the best of both worlds…”

Notes to Editor

About Kaspersky Lab

We believe that everyone should be free to get the most from technology – without intrusion or other security worries. Our crack team of specialists gives you the freedom to live your digital life without worrying about your personal information and assets. For 14 years, our team of experts has worked on exposing, analyzing and neutralizing IT threats. Along the way, we have amassed a tremendous amount of experience and knowledge about malware and how to deal with it.

Kaspersky Lab is one of the fastest growing IT security companies worldwide. Today, it is firmly positioned as one of the world’s top four leading vendors of endpoint security software. Kaspersky Lab continues to further improve its market position, demonstrating significant growth in all regions. According to the company’s 2010 financial results, Kaspersky Lab’s global revenue grew by 38% compared to the previous year and exceeded US $500 million.

The company today

Kaspersky Lab is an international group that operates in more than 100 countries worldwide. The company’s headquarters are located in Moscow, Russia, from which it oversees global operations and business development.

Kaspersky Lab currently employs over 2,300 highly qualified specialists. The company has its own territory offices in 29 countries and its products and technologies provide protection for over 300 million users worldwide.

Unique experience and knowledge

In 2011, Kaspersky Lab celebrates its fourteenth anniversary. Undoubtedly, the company’s most valuable asset is the relentless expertise it has gained in those years of combating viruses and other IT threats, enabling us to preempt trends in malware development. This helps us to remain one step ahead of the competition and provide our users with the most reliable protection from new types of attack.

Consumer products

Due to its high level of professionalism and dedication, Kaspersky Lab has become one of the market leaders in the development of antivirus protection. Kaspersky Lab was the first to develop many technological standards in the antivirus industry, including full-scale solutions for Linux, Unix and NetWare, a new-generation heuristic analyzer designed to detect newly emerging viruses, effective protection against polymorphic and macro viruses, continuously updated antivirus databases and a technique for detecting viruses in archived files. This is reflected in many respected security software developers choosing the Kaspersky Anti-Virus engine to drive their own products, including Alt-N (USA), AdaptiveMobile (Ireland), Blue Coat (USA), Check Point (Israel), Clearswift (UK), CommuniGate Systems (USA), Critical Path (Ireland), D-Link (Taiwan), GFI (USA), IBM (USA), Juniper (USA), Kaseya (Switzerland)), LANDesk (USA), Microsoft (USA), Mobixell (Israel), M86 (USA), Netasq (France), Netgear (USA), Parallels (USA), Safenet (USA), Sonicwall (USA), WatchGuard (USA), and ZyXEL (Taiwan).

Kaspersky Internet Security 2012, the company’s flagship product for home users, incorporate the most advanced and effective protection technologies: a sandbox for launching suspicious applications, a program activity monitoring module, a script emulator, a cloud-based reputation database, a virtual keyboard plus many other features.

Another popular solution from the company’s consumer product range is Kaspersky Anti-Virus 2012, which includes proven antivirus technologies that provide highly effective basic protection to millions of users across the globe.

First-rate protection against unknown threats

New malware appears at an extremely rapid rate these days – roughly 35 thousand new malicious programs each day. There are no signatures for these new threats, meaning innovative methods are required to detect them. Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 effectively neutralize new threats using non-signature-based behavioral analysis of suspicious programs. Kaspersky Lab’s latest products are capable of tracking program activity during present and previous work sessions.

Improved protection from the cloud

In the 2012 versions of Kaspersky Lab’s home user products, cloud-based technologies, the cutting-edge of antivirus development, have been improved. By regularly exchanging information between products installed on users’ machines and the centralized databases in the cloud, the most up-to-date threat information is made available for the protection of users. Now, in addition to superior protection from the cloud, the new product versions also demonstrate how they do it. The main program window provides users with in-depth information about which cloud components are active and how they are protecting users’ computers and personal data.

Kaspersky PURE is an integrated solution for optimized home network protection. Kaspersky PURE represents a new class of product which provides a secure and productive digital environment, whatever your computer is used for.

Kaspersky PURE combines complete protection against all types of web-borne threats with new, advanced features including extended parental control, data backup and encryption tools, a password management program and the ability to manage your entire home network or fine tune the security settings of your web browser and operating system from any computer on the network.

Kaspersky PURE retains all the features that users of Kaspersky Anti-Virus and Kaspersky Internet Security have come to know and appreciate, including state-of-the-art ‘sandbox’ technologies that allow suspect applications to be run in a secure virtual environment, proactive detection of unknown threats, application control and restrictions on the level of access that suspicious programs have to passwords, logins, personal information and operating system settings.

Kaspersky Mobile Security is a user-friendly and reliable solution that protects mobile devices from network attacks, malware targeting mobile platforms and SMS spam. In the event that a smartphone is lost, the data in its memory also remains protected.

Corporate products

In 1999, Kaspersky Lab was the first company to introduce integrated antivirus software for workstations, file servers and application servers running on Linux/FreeBSD operating systems.

Today, the company offers a whole range of effective IT security solutions for the most popular operating systems. Kaspersky Open Space Security provides all types of corporate infrastructure with world-class anti-malware protection in a single, integrated suite of applications that work seamlessly across all platforms. Every workstation, laptop, file server, mail server, Internet gateway or smartphone is fully protected, giving the customer complete confidence that the network is secure, whether employees are working in the office, remotely or at home.

The range of products for business includes applications for the protection of file servers and data storage systems running Windows, Linux and Novell NetWare operating systems, Microsoft Exchange and IBM Lotus Domino groupware servers. It also covers Sendmail, qmail, Postfix and Exim mail servers, Microsoft ISA Server/Forefront TMG, and various Linux proxy servers, workstations and laptops running Windows, Linux and Mac operating systems, as well as smartphones using the BlackBerry, Windows Mobile and Symbian platforms.

The company’s product range covers all of the main information security requirements that businesses and large state organizations have to adhere to, including: excellent protection levels, adaptability to changing circumstances, scalability, compatibility with different platforms, high performance, high fault tolerance, ease of use and high value. One of the primary advantages of Kaspersky Lab’s corporate range is the easy, centralized management provided by Kaspersky Administration Kit 8.0 that extends to the entire network regardless of the number and type of platforms used.

Kaspersky Administration Kit 8.0 includes more than 40 new and improved features which allow organizations with computer networks of any size, from several machines to distributed networks with a complex administration structure, to implement a flexible model of antivirus protection management. The ease of installation and minimal time required to manage a protection system using Kaspersky Administration Kit 8.0 helps to minimize Kaspersky Lab antivirus solutions’ total cost of ownership.

The experts at Kaspersky Lab have designed a sophisticated spam filtration solution –Kaspersky® Anti-Spam – that boasts an excellent level of protection against unsolicited mail. The solution checks mail against a blacklist of providers and organizations, using SPF and SURBL technologies to filter traffic, analyzing the formal attributes of a message as well as using signature analysis, linguistic heuristics, and UDS technology for additional checks.

Kaspersky Lab also offers a new range of IT security outsourcing services for corporations of any size. Kaspersky Hosted Email Security ensures reliable and effective spam filtering. This economically effective solution is easy to deploy and offers corporate networks world-class protection against all current and as yet unknown email threats. Kaspersky Hosted Web Securityprovides protection from IT threats that penetrate the corporate network via Internet gateways. The service combines the scanning of Internet traffic with web content filtering and ensures complete corporate network security for minimal financial outlay. With the help of the service, companies can implement a security policy that allows employees to interact effectively and safely with the Internet, yet restricts its use for personal activities such as communicating via social networks.

The range of products offered by Kaspersky Lab ensures an unprecedented level of protection from malware and other external threats. Kaspersky Lab customers have access to a wide range of additional services to ensure the most effective operation of our products. The company also provides round-the-clock technical support in several languages by telephone and email.

Customers

Over 300 million people worldwide are protected by Kaspersky Lab products and technologies. Kaspersky Lab’s corporate client-base exceeds 200,000 companies located around the globe, ranging from small and medium-sized businesses, all the way up to large governmental and commercial organizations.

www.kaspersky.co.in I www.kaspersky.com I

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About The Author
Bharat Nagpal
Founder and Chief Editor of iGyaan. Bharat likes to keep on top of technology ! Follow Him on Google Plus : Google+