Asus Zenfone Max Pro To Launch India On 23rd April : Flipkart Exclusive
Asus has announced its partnership with Flipkart today (17th April) for the launch its new smartphone, the Zenfone Max Pro in India on the 23rd of April. No details for Zenfone Max Pro were discussed at the press conference as the company would want to keep all of it under wraps until the launch event.
Flipkart aims to leverage its data-driven research with Asus’ technological advancements to create India-centric smartphones. Flipkart has also revealed that one in every four smartphones sold in India across retail channels were via Flipkart. The e-commerce giant also took the opportunity to announce its ’40 by 20′ plan. According to the plan, the company wants to acquire 40% smartphone market share by the year 2020.
As of now, we do not have a lot of details about the Asus Zenfone Max Pro. We do know that the Zenfone Max Pro will be an India-first smartphone from Asus. Jerry Shen, CEO of Asus said:
With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market. We strongly believe this collaboration will provide both companies better opportunity to provide delightful propositions to Indian consumers.
The Zenfone Max Pro will be a budget smartphone and go up against the likes of Redmi Note 5 Pro and Honor 7X. We expect the Zenfone Max Pro to have a modern design and a competitive price. Should Asus go for an 18:9 aspect ratio, the Zenfone Max Pro could have a 6 inch display with a 2160 x 1080 px resolution. Most budget smartphones like the Mi A1 or Honor 7X have an IPS LCD display and we expect something similar from the Zenfone Max Pro.
In terms of specifications, Flipkart listing has confirmed that the Zenfone Max Pro will run on the Snapdragon 636 chipset. This makes it the direct competitor to the Xiaomi Redmi Note 5 Pro which also runs on the Snapdragon 636 chipset. This chipset could be coupled with up to 6GB of RAM and 64GB onboard storage. Dual-camera setup on the back has gone from being a flagship feature to the new normal for budget smartphones. Hence, we expect the Zenfone Max Pro to sport a dual-camera setup on the back
The launch is scheduled for 23rd April where all the specifications and pricing of the smartphone will be revealed. It will be interesting to see how Asus prices the Zenfone Max Pro considering how famous the Redmi Note 5 Pro currently is.