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Force Motors Launches their new SUV Force ONE for 10.65 Lakhs

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Force Motors Launches their new SUV Force ONE for 10.65 Lakhs

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Force Motors has gone out on a limb and launched their new SUV – called the “Force One”. The interesting thing about this SUV is that it will run in a Mercedes Engine designed for the E class. Force Motors has inked an agreement with Daimler AG to remanufacture this engine on the existing design. The total agreement if of 150 crores, in which Force will have the rights to manufacture and sell the engines under its own brand label.

We have made the engine in India with the right production techniques,”

-Abhay Firodia, chairman, Force Motors.

The Price of the SUV is set at 10.6 Lakhs for a 4×2 variant, which is said to offer unto 11.5 Km/liter of diesel. the 2.2 liter engine is designed on the Daimler brand and puts out 141 PS at 3800 rpm and an impressive  321 Nm at 1600 rpm. The SUV is fitted with features like cruise control, steering mounted audio controls and bluetooth connectivity. The weight of the SUV is 2510 kilos and it stands on the road on 235/70/16R Apollo Hawkz. 

Force has chosen Amitabh Bachchan as the brand ambassador for the current campaign. The company is expected to launch a new 4×4 version by the end of the year, and is working towards a whole new SUV in 2014.

 

 

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About The Author
Bharat Nagpal
Founder and Chief Editor of iGyaan. Bharat likes to keep on top of technology ! Follow Him on Google Plus : Google+
  • JAANGO

    It is really disappointing to see the FORCE ONE SUV with its dated looks.
    The design still gives us a feel that some thing more is yet to be finished.
    So is the interior-no climate control, no ABS,EBD,TRACTION CONTROL…but for the MERC brand engine..
    If FORCE is planning to carve their niche, they should have included all the goodies and shake the market,which will force other manufacturers also to develop their own SUVs.

    But an above average Indian customer who graduates from a family car to the luxury of a sedan, it should be ideally priced around 9.5 to 10 lakhs.

     

  • FoxPylon

    Why does every Indian SUV get beaten with an ugly-stick before it goes to market? The front looks like a shrunken Cadillac, and the rear three quarters give the distinct impression of a box on wheels. Plastic wood. Oh, and using old Mercedes parts isn’t fancy. Especially when you use
    the cheap, low-power ones. And strap them onto a hideous box.

    For 10.6, you’re joking. I could kit out my Dad’s old Spacio with a LOT more gadgets than come standard on this for 10.6. Plus, ahem, 4×4 standard. Does anyone else think Amitabh isn’t quite exclusive anymore?

  • Gram72

    Looks bad…. most indian SUV manufacturers seem to get lousy designs for their SUVs, barring the Safari. There is a good market in the mid range price segment of 6 to 8 lacs for a typical family vehicle with an off roader design. Mahindra tried but got a lousy design in the Xylo…..