Force Motors Launches their new SUV Force ONE for 10.65 Lakhs
Force Motors has gone out on a limb and launched their new SUV – called the “Force One”. The interesting thing about this SUV is that it will run in a Mercedes Engine designed for the E class. Force Motors has inked an agreement with Daimler AG to remanufacture this engine on the existing design. The total agreement if of 150 crores, in which Force will have the rights to manufacture and sell the engines under its own brand label.
We have made the engine in India with the right production techniques,”
-Abhay Firodia, chairman, Force Motors.
The Price of the SUV is set at 10.6 Lakhs for a 4×2 variant, which is said to offer unto 11.5 Km/liter of diesel. the 2.2 liter engine is designed on the Daimler brand and puts out 141 PS at 3800 rpm and an impressive 321 Nm at 1600 rpm. The SUV is fitted with features like cruise control, steering mounted audio controls and bluetooth connectivity. The weight of the SUV is 2510 kilos and it stands on the road on 235/70/16R Apollo Hawkz.
Force has chosen Amitabh Bachchan as the brand ambassador for the current campaign. The company is expected to launch a new 4×4 version by the end of the year, and is working towards a whole new SUV in 2014.