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Blackberry Bold 9790 Launch at 50 % off causes injury to 90 in Indonesia

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Blackberry Bold 9790 Launch at 50 % off causes injury to 90 in Indonesia

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Then they went into mayhem. RIM decided to launch heir Bold 9780 smartphone for a discount of 50% in Jakarta, Indonesia on Friday, a move that many people took a little too seriously. Reportedly, as many as 90 people were injured after shoppers fell out of line and into a disorderly crowd when word came out that the retailer selling the device wouldn’t have enough units to satisfy demand. 

More than 200 police and security officials were required to restore peace to the place. The device usually costs 520 US $ in Indonesia, But the company was trying to boost sales by offering the first few devices at a 50% discount.

Maybe the berry maker will organize a better retail sale next time!

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Deviana
Mobile phone lover, Deviana, is iGyaan's Mobile news correspondent