BlackBerry-maker Research In Motion has cut prices of some of its smartphone models in India by up to 27 percent, in a move to boost sales in the world’s second-biggest mobile phone market, according to a report by reuters.
Prices have been slashed on four of its smartphone models, including the entry-level Curve 8520. The four models accounted for about 60 percent of the company’s sales in India.
The Canadian company cut the price of its entry-level model, Curve 8520, by 18 per cent to Rs 8,999, from Rs 10,990, and that of Torch 9860 by 26 per cent to Rs 21,990, from Rs 29,990. Prices of the Curve 9380 and the Curve 9360 were also reduced to Rs 16,990 and Rs 18,990, from Rs 20,990 and Rs 19,990, respectively.
“RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and, therefore, to get the devices into more hands, we are cutting the prices… These four handsets comprise a bulk of sales in the country, it is 60 per cent of the business from India,”
RIM India managing director Sunil Dutt was quoted as saying by a news agency.
“Consumers in India are finding BlackBerry as an overall solution. They like our devices and solutions, especially youngsters who love the BlackBerry messenger service. There is a lot of consumer demand and pull for BlackBerry. On the enterprise side, engagement with enterprises and carriers continues to be as strong,”
Dutt had said in a recent interview to Business Standard.
RIM does not disclose country-specific shipment figures. India’s CyberMedia Research estimates RIM ranked third last year with a 15 percent share of the country’s smartphone market, trailing Nokia’s 38 percent market share and Samsung’s 28 percent.
Smartphones currently account for just over 6 percent of total handset sales in India, a market which is extremely price sensitive and most use their phones only for voice calls and text message. But the segment grew 87 percent last year to 11.2 million phones shipped, according to CyberMedia.