Nokia PureView launched in India, MRP Rs. 33,899
The Nokia 808 PureView was launched at an event here in New Delhi today. The device is priced at Rs 33,899/- and sales are going to start today. Throughout the keynote, conducted by Mr. Vipul Mehrotra, the emphasis was on the massive, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics. The device, hailed as a “Camera SmartPhone”, has truly amazing imaging and video quality, arguably one of the best we’ve seen on smartphones till now, including 4x loss-less zoom at 1080p.
[quote]Vipul Mehrotra, Director and Head of smart devices, Nokia India said, “Nokia has always been known for its imaging legacy. What started off with a simple objective to create the most advanced imaging device, the Nokia 808 PureView has evolved into something extremely revolutionary.[/quote]
It was also announced that Airtel will offer a bundled data package of 500MB with the phone, which for now is available in 2 colours-Black and White. Various Apps are also available to make use of the phone’s mutli-media capabilities.
However, it was made clear that this does not signal the end of Nokia’s previous flagship device, the N8.
Nokia also announced there collaboration with Dolby Worldwide, the press release of which is below :
[toggle_box title=”Press Release” width=”Width of toggle box”]
Nokia ushers in a new era in smartphone innovation
Inspired by satellite imaging, revolutionary Nokia 808 PureView now available in India
Collaborates with Dolby Laboratories to offer cinema-like entertainment on-the-go
New Delhi, June 13, 2012— Nokia India today announced the launch of much awaited Nokia 808 PureView with 41 MP sensor and the most advanced imaging innovation featuring Nokia’s award winning PureView technology. Nokia 808 PureView brings together high resolution sensors, exclusive Carl Zeiss optics and Nokia developed algorithms to offer a break through imaging experience to the consumers. Nokia also announced its collaboration with Dolby Laboratories to bring outstanding cinematic sound experience for entertainment enthusiasts – Nokia 808 PureView is the first mobile device to feature both Dolby Digital Plus and Dolby Headphones technology. The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology which is set to revolutionize high-end imaging in the smartphone sector. With superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 PureView makes it possible for anyone to capture professional looking images in any conditions.
Speaking at the launch, Vipul Mehrotra, Director and Head of smart devices, Nokia India said, “Nokia has always been known for its imaging legacy. What started off with a simple objective to create the most advanced imaging device, the Nokia 808 PureView has evolved into something extremely revolutionary. Nokia 808 PureView stands for industry leading innovation – it represents Nokia’s highest level of smartphone imaging experiences and marries it effectively with Dolby’s cinematic sound experience, resulting in a smartphone that has set new standards in mobile technology. This was possible due to our long expertise in imaging, partnering with the best companies in the world such as Dolby Laboratories and Carl Zeiss, incredible craftsmanship and unwillingness to compromise on performance. We are proud of what we have jointly created, world’s first super camera phone.”
“In the past, entertainment was confined to the living room but the current trend witnesses more and more entertainment available not only at home but on the go. The Nokia PureView 808 is an amazing device and has really allowed us a platform to showcase Dolby technologies, and deliver an outstanding entertainment experience that is perfectly aligned with the device’s capabilities,” said Pankaj Kedia, Country Manager, Dolby Laboratories India. He further adds, ““The PureView 808 is the latest Nokia smartphone to showcase Dolby Digital Plus, which delivers an outstanding entertainment experience that is perfectly aligned with this groundbreaking phone’s capabilities. Meanwhile, a software upgrade for other Nokia smartphones unleashes the power of Dolby technology in those devices, enabling cinematic 5.1 surround sound for music and movies.”
Through this collaboration, both the pioneers are creating new benchmarks in smartphone technology. Nokia and Dolby will also unlock the Dolby technologies on other Nokia smartphones – specifically the Nokia 700, Nokia 701 and Nokia 603 with the latest Nokia Belle feature pack software upgrade. The inclusion of Dolby technologies in Nokia smartphones brings an extra dimension to their performance, transforming them into devices which can deliver high-definition (HD) content with Dolby Digital Plus 5.1-channel surround sound to HDTVs, audio/video receivers, and home theater systems. In addition, Dolby Headphone, available on the PureView 808, transforms content into a personal surround sound experience over headphones to create a natural, engaging, and authentic listening experience.
In addition to superior still imaging technology, the Nokia 808 PureView, also includes full HD 1080p video recording and playback with 4X lossless zoom and the world’s first use of Nokia Rich Recording. Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones. Dolby technology delivers rich, full-impact audio. Whether the content is video or music, Dolby technology unlocks the surround sound experience from Video content and optimizes the playback of music.
The Nokia 808 PureView will be available across Nokia retail outlets starting tomorrow. Nokia 808 PureView will be priced at Rs. 33,899/- and will be available in white and black colour.
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. W12/25383 DLB-G