Sony Mobile Communications today announced it has received four 2012 red dot awards in the Product Design category, as well as one honourable mention. The jury of international experts evaluated entries against key criteria including the degree of innovation, ergonomics, durability and ecological soundness. The awards presentation ceremony took place in Essen, Germany on July 2.
“Design is at the heart of Sony Mobile’s product development philosophy and these awards are testament to the design quality of our Xperia smartphones and Smart Accessories, demonstrating our commitment to offering consumers a rich smartphone experience without sacrificing on functionality or design,” saidJeanna Kimbré, Director of Creative Product Design for Sony Mobile Communications.
Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for Xperia ion received red dot awards in the Product Design category, while Xperia ray picked up an honourable mention