Amazon has launched the Kindle e-reader as well as the Kindle e-book store in India. The device – earlier generation non-touch e-reader – will be available at the Chroma retail outlets across the country at a price of Rs 6,999.
That Kindle model is the entry-level, non-touch-screen Kindle, which sells for $79 in the U.S. in a “Special Offers” ad-supported version. The Kindle sold in India will not be ad-supported.
Amazon says the India Kindle Store offers over one million books — now available for India customers priced in Indian Rupees (INR) — including 70 of 100 Nielsen Bestsellers, and has the “lowest prices of any e-bookstore in India.”
Along with those Nielsen Bestsellers, Amazon is serving up range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi. Additionally, Amazon has also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. With the country having an estimated population of 1.2 billion people, the store should fill up quickly with self-published titles and Amazon is already offering such Kindle exclusives as “Love, Life and a Beer Can” by Prashant Sharma, and “Reality Bites; a not so innocent Love Story” by Anurag Anand (as well as over one million free classics).