AutoGyaan: Hero MotoCorp ties up with Italy’s Engines Engineering

Two-wheeler major Hero MotoCorp Ltd (HMCL) today said it has roped in Italian two-wheeler design firm Engines Engineering to partner with it in bringing next-generation product line-up. 

Under the partnership, the Bologna-based firm will impart technological know-how in terms of designing for future products to be launched by HMCL, the company said in a statement. 

The partnership is the third one that Hero MotoCorp has formed since announcing its new identity in August last year after the break up of erstwhile Hero Honda, its joint venture with Japan’s Honda Motor Co. 

Earlier this year, the company entered into technology sourcing pact with US-based Erik Buell Racing as it looked to strengthen presence in the high-end bike segment. 

Later, it also tied up with Austrian engine developer AVL to enhance its capabilities. 

Set-up in 1979, Engines Engineering is an end-to-end motorcycle designer. Its expertise starts from conception and design to styling, on line assembly, industrialisation, and marketing.

  • sharath1993

    Hero has nothing called Research, Bajaj is doing its best. The reason why Hero bikes are still on roads is just bcoz its the oldest company and brand name which fascinates villagers. Hero is on a nose-dive, unless path-breaking mileage and designs it cant hold its rank anymore

  • zulu2627

    With out all this tie up’s Hero is nothing but Zero. Today it is still selling products which honda gave them. Bajaj is much better, with in house production and design (atleast that’s what appears).

  • CoolguruRatedr

    Hero is on its way 2 HELL R.I.P Hero haha