Autogyaan: Mercedes Benz launches 2012 B-Class in India

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Autogyaan: Mercedes Benz launches 2012 B-Class in India

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Mercedes-Benz India Limited has launched the B-Class tourer in India. The tourer is priced at Rs 21.49 lakh for the B180 and Rs 24.87 lakh for the B180 Sport ex-Mumbai, these launches will enable Mercedes to take on rivals BMW and Audi, both of which have begun exploring the bottom half of the price spectrum to step up sales. 

The B-Class is the most affordable Mercedes available to buy in India. Powered by a 1.6-litre direct injection turbocharged petrol engine which is capable of producing 121PS of power and 200Nm of torque. A 7-speed dual clutch transmission fitted with paddle shifters behind the steering wheel makes the experience sweeter.

To aid fuel efficiency, Mercedes have kitted the B-Class with the soft-start system. The ARAI certified fuel efficiency is 14.8kmpl. As far as safety systems are concerned, the B-Class boasts of seven airbags and attention assist system derived from the E-Class.

Luxury car makers expect growth in the lower-priced segment to more than double as against the traditional luxury range, which is expected to grow at between 5% and 10%.

[quote]”The B-Class marks the start of a new innings for Mercedes-Benz India. This is the first of Mercedes-Benz’s compact cars and will be followed up by the A-Class next year. We have other models also in pipeline over the next few years,” says Peter Honegg, managing director & CEO, Mercedes-Benz India.[/quote]

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Bharat Nagpal
Founder and Chief Editor of iGyaan. Bharat likes to keep on top of technology and loves to help people around him get through the day to day trouble they face with technology. So that, they can love technology as much as he does! Follow Him on Google Plus : Google+