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“We’re just getting started with it” : Apple on Maps Fiasco

In a rare and visceral backlash against one of the company’s biggest initiatives in years, Apple fans are irate over false, or deceptive, information in the new iOS 6 Maps app. After touting an all-new experience, with 3D “Flyover” abilities and free turn-by-turn navigation, iOS 6?s Maps was supposed to, along with eschewing YouTube, remove most traces of Google from the mobile operating system.

But as people downloaded iOS 6 and tested out the new Maps offering, it became quickly apparent that the old Google Maps, despite its lack of vector-based graphics and turn-by-turn, was far more accurate and complete than Apple’s nascent data points. In fact, there are so many errors in Apple’s Maps data that a Tumblr has been created to showcase all of the discrepancies.

In a statement made to AllThingsD, an Apple spokesperson said: “Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service … We are excited to offer this service with innovative new features like Flyover, turn by turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better.”

Apple encountered similar complaints last year when its Siri voice assistant launched on the iPhone 4S. Initially, Siri had some rather interesting responses to certain queries, but Apple said she would improve over time as more and more people used the app.