Sony’s New Cloud Service To Be Called “MyXperia”?
Sony’s $1,47 billion acquisition of the remaining 50% stake in their Sony Ericsson joint venture closed in January of this year. The mobile division is called “Sony Mobile Communications” and they are focussed bringing the latest smartphones to market. The other key areas for Sony – that fall under the “One Sony” umbrella – are laptops, tablets and televisions.
It seems, just like so many other manufacturers, Sony is heading into the cloud and might possibly launch a storage service. According to a recent European trademark filing Sony has coined the term “MyXperia,” hinting at a future, but unconfirmed, cloud service or app. The description says:
“Computer application software and downloadable software in the nature of mobile applications for use in connection with virtual computer systems and virtual computing environments for upload, storage, retrieval, download, transmission and delivery of digital content and media to and from the following: mobile phones; smart phones; digital or electronic tablets for the recording, transmission, processing and reproduction of sound, images or data; personal digital assistants (PDAs); and/or portable and handheld digital electronic devices for the recording, transmission, processing and reproduction of sound, images or data.”
The domain for MyXperia.com has already been secured by Sony and the basic website is already up and running. We’ll see soon enough whether something (big or small) will come out of the “MyXperia” filing.