Microsoft Surface RT Starts Of With “Modest” Sales
Microsoft came out with guns blazing about their new Windows 8 and Surface RT tablet. This 10.6-incher launched a couple weeks back and while we patiently wait for some sort of sales numbers, Steve Ballmer, Microsoft’s CEO, has gone on record with a French paper called Le Parisienan and announced that initial sales have been “modest,” but highlighted that a “higher-end” and “unique” version of the Surface will be coming out soon – Surface Pro running Windows 8 – that will probably boost numbers.
It remains to be seen if Microsoft can hold its own in the cut throat hardware market, or if potential customers are just holding off for the release of the Surface Pro. Why Microsoft would choose to launch Surface RT before the Pro continues to baffle us. The new modern UI style apps is about all Windows RT has to offer, and at least as of today, is vastly inferior to competing platforms. This could change in a hurry, however much consumer anxiety could have been assuaged if they had simply launched a product that ran desktop apps in the meantime.
The Surface RT, which has a base price of $519, faces stiff competition with the other tablets on the market, namely the iPad, Samsung Galaxy Tab, BlackBerry PlayBook and Google’s Nexus 7.