Apple’s Passbook Enabled Gift Cards Now Featured In App Store

Apple has made a couple of small-but-useful changes to its Apple Store app aimed at making shopping more efficient in its retail stores. Version 2.4 of the app lets users ask Siri for help in finding prices on Apple products. It also allows users to buy Apple gift cards (to be sent via e-mail) directly from within the app. The gift cards are now Passbook compatible, to boot.

Any Apple gift card that is purchased online and sent via e-mail—whether via the Web-based Apple Store or the iOS app—can now be loaded up via Passbook, which was launched along with iOS 6 in September. When the recipient clicks a link in the e-mail, Passbook will open to load up the details of the gift card. Then, whenever the recipient walks into an Apple Store with an iOS device, the app should bring up the gift card automatically on the user’s lock screen so it can be used to make purchases.

Unfortunately, Apple gift cards that are loaded into Passbook can’t be used in conjunction with the self-checkout system (EasyPay) built into the Apple Store app, so you’ll have to check out with a real human if you want to use the gift card balance.

Still a long way before this feature makes its way into India? Definitely.