Apple VP Phil Schiller : “Cheap Smartphones Will Never Be The Future Of Apple’s Products'”

Now Reading
Apple VP Phil Schiller : “Cheap Smartphones Will Never Be The Future Of Apple’s Products'”

Browse This Page


Apple’s senior VP of worldwide marketing Phil Schiller threw Apple-watchers for a loop on Thursday by stating that cheap smartphones will “never be the future of Apple products.” Schiller made the comments to the Shanghai Evening News, noting that Apple’s goal is to use the best technology available in order “to provide the best product to the market.”

Rumours were rampant earlier this week about Apple potentially coming to market with a low-cost iPhone that could possibly compete with Google’s entry-level Android devices. Both the Wall Street Journal and Bloomberg‘s sources indicated that we’ll finally see Apple launch an iPhone around the $150 mark by the end of 2013. Unfortunately, as expected, this dream has been shot down by Phil Schiller.

[quote]According to a translation from The Next Web, Schiller said, “At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out … Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20%, we own the 75% of the profit.”[/quote]

Despite these comments, one can simply look at Apple’s iPod lineup to see lower cost alternatives to the iPod touch that wouldn’t be considered cheap yet cost less and still use the best technology available.

What's your reaction?
I Want This
About The Author
Shivaank Rana
Shivaank Rana
iGyaan's Carlos Santana! Shivaank loves Apple products! He stays up to date with the latest happenings of the tech world and gets his hands dirty with the latest Gadgets! Follow Him on Google Plus : Google+

Leave a Reply

3 Comments On "Apple VP Phil Schiller : “Cheap Smartphones Will Never Be The Future Of Apple’s Products'”"

Newest Oldest Most Voted
Notify Of

Lut ti hai duniya, lutanewala chahiye!


What it means that these morons will continue to make their customer pay a fortune to own these devices even if they don’t offer shit. Really, if it weren’t for all existing Apple Customers’ already invested millions of dollars in App Store, many wouldn’t touch the new iPhone with a stick.


I agree with you Mr Schiller. When ya’ll can make cheap smartphones with big price tag why bother!