HTC Sales Hit Three-Year Low In February
HTC has reported sales of £254 million for last month, its lowest since January 2010. On a month-over-month basis, sales had fallen 27 percent.
Although HTC did not report unit sales or net income in its monthly market updates, its last quarterly report released in January reveal a 91 per cent drop in profit to $34 million, it’s lowest since 2004.
According to Gartner, HTC barely kept its place in the top-ten rankings for mobile handset makers in Q4 2012. The firm scraped into the number 10 spot with a global share of just 1.8 per cent, which was down from 2.4 per cent a year ago.
The Android-based HTC One, launched in February, has met with some favorable reviews for the most part — including winning the best-device award at last week’s Mobile World Congress. But the big question is whether that will be enough to help the company claw back some of the market share that it has lost to companies like Samsung and Huawei on the Android front, as well as Apple in the larger picture for smartphones.
Last year’s great white hope, the One series, failed to spark sales and the company was heavily criticised for poor marketing. CEO Peter Chou has made changes at a senior level in the company, with him appointing a new chief marketing officer last year, Benjamin Ho. Last night, it was announced UK and Ireland executive director Phil Roberson had left the company.