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Apple Dealt Blow As Top Chip Designer Raja Koduri Leaves For AMD

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Apple Dealt Blow As Top Chip Designer Raja Koduri Leaves For AMD

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Raja Koduri has returned to a position with GPU company AMD from a 4-year appointment with Apple.

For the past 4 years Raja Koduri has been working on all things graphics at Apple, but now thanks to a great offer and a fear of getting too comfortable at Apple, he’s back at AMD.
 
Raja Koduri, 44, will lead engineering efforts in visual computing, reporting to Chief Technology Officer Mark Papermaster, another former Apple executive, Sunnyvale, California-based AMD said in a statement today.
 
Mr. Koduri was instrumental in the past, with ATI Technologies winning over the Xbox deal from Nvidia, as well as paving path to future business wins with Sony, Microsoft, Nintendo and so on. However, in 2009, Mr. Koduri was disillusioned about the path AMD-ATI was taking, and left the company – taking the role as Chief Technology Officer for Graphics at Apple Inc. That role later moved to Director of Graphics Architecture, Apple.
 
AMD Chief Executive Officer Rory Read is remaking the company to develop new processor technology, part of an effort to differentiate its products from those of larger rival Intel Corp. and open up new markets outside of PCs. Global PC shipments fell 14 percent in the three months that ended in March, the steepest quarterly drop on record and worse than the 7.7 percent decline forecast by research-firm IDC.
 
Raja believes there’s likely another 15 years ahead of us of good work in high-end discrete graphics, so we’ll continue to see AMD focus on that part of the market. However, Raja’s efforts will span everything from discrete GPUs to its own APU/SoC strategy.
 
After the company bled numerous brilliant minds, seeing people like Jim Keller, Roy Taylor, Colette LaForce, John Gustafson and now Raja Koduri all joining AMD – it is clear that the company is rebuilding itself.
[AnandTech]
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About The Author
Shivaank Rana
Shivaank Rana
iGyaan's Carlos Santana! Shivaank loves Apple products! He stays up to date with the latest happenings of the tech world and gets his hands dirty with the latest Gadgets! Follow Him on Google Plus : Google+
8 comments
AmitRana
AmitRana

ShashankSharmathanks for this...but i already knew... and AMD is small and compact? didn't get it...because i have heard they are second largest GPU and CPU maker after Nvidia & Intel resp.

ShashankSharma
ShashankSharma

AmitRana ShashankSharmaRaja Koduri is the man behind the successful Radeon 5000 series (and probably also 4000 series) which he designed before he left AMD to Apple back in 2009. Also he's the one who won over XBOX 360 GPU deal for ATI (beating NVIDIA) and last but not least he's the man behind Apple's retina display. why Mr. Koduri left AMD/ATI back in 2009. He said that at that time the company (ATI) acted, behaved, and managed like they're "10 times bigger company", and now when AMD is smaller, more compact, and agile, he decided to come back. Oh and also AMD also had to agree to  let him work on his side project, a Pixar-like animation company he built in India.

AmitRana
AmitRana

ShashankSharma They will hire someone from Nvidia