Apple iPad Tops Tablet User Satisfaction Survey In The US
The Apple iPad tablet has once again taken the top spot for consumer satisfaction. The team at J.D. Power and Associates ranked the iPad at the top of its 2013 US Tablets Satisfaction Study.
J.D. Power spoke with 1,857 owners who owned their devices for less than one year. Apple devices finished on top of the survey for both tablets and smartphones.
Satisfaction is measured across five key factors (in order of importance): performance (26%); ease of operation (22%); styling and design(19%); features (17%); and cost (16%).
The iPad scored 836 out of a possible 1,000 points. The Kindle Fire wasn’t far behind with 829 points.
Samsung devices received a score of 822 points. This was six points off the survey’s average score of 828 points.
This is only the second time that J.D. Power and Associates has released a U.S. Tablets Satisfaction Study. After the iPad was awarded the top spot in 2012, Apple began advertising the win online.
The study also revealed that :
- Tablet owners who also have a smartphone spend 36 percent more time browsing the Internet on their tablet than on their smartphone.
- Twenty-seven percent of tablet owners say they are likely to buy a new tablet within the next 12 months, compared with 37 percent in 2012.
- Ninety-four percent of highly satisfied owners of tablets are likely to purchase additional consumer electronic devices from the same manufacturer.
[MacDaily News, J.D. Power and Associates]