Apple iPhone sales boom in India after trade-ins,Discounts and Payment Plan EMI schemes
Apple is furiously trying to create the brand image, they have worldwide, in India as-well. With the launch of new Student and Trade-in offers Apple presently offers a discount of Rs. 7000 for Trade-ins from non students and a discount of Rs. 7777 for Trade-ins from Students with a valid ID. These trade-ins are valid for any phone in working condition with a charger ( yes your old Nokia with a torch will do )
Another offer for American Express Credit Card holders ensures a 6000 Refund/ Cash back on either the 4, 4S, or 5 before June 10, this requires owners to swipe their AMEX cards and pay the rest of the money in EMI or installments with zero interest.
India has usually been one of the last countries on Apple’s radar, but with the iPhone 5, Apple seems to have changed their approach towards India. India was one of the first few countries to get the iPhone 5, which sold out on Launch day. To curb declining sales Apple launched EMI and Installment plans, after which there has been tremendous growth in the overall sales of the company.
Apple is also planning to triple its sales operations in India, with the launch of a Apple owned Retail store expected in the 2nd quarter of 2014, Apple will also have over 200 reseller locations by 2015. Apple devices took roughly 15.6 percent of smartphone revenue in India which pegs the company at second place behind Samsung whose total was roughly 38.8 percent share. However till 2011-2012 Apple only has 3-4 % market share, and in terms of growth numbers this is almost a 5 times increase for the company.