Mercedes to Launch The New E-Class On June 25 and Premium Hatch A-Class To Assemble In India

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Mercedes to Launch The New E-Class On June 25 and Premium Hatch A-Class To Assemble In India

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Recently Mercedes-Benz India had launched two variants of the A-Class compact car in India on May 30 at an introductory price of Rs. 21.93 lakhs for the diesel variant and Rs. 22.73 lakh (ex-showroom Mumbai) for the petrol. Now the company is considering local assembly of this luxury compact car. Mercedes Benz India has already got over 400 bookings within 10 days of the car’s launch.

When asked if the Mercedes plans to assemble the A-Class in India, Mercedes-Benz India managing director and chief executive officer Eberhard Kern said: “Currently, we are doubling our capacity at Chakan (Maharashtra). We will add more models to be assembled there for which we will decide early next year.”

We have received over 400 bookings in just ten days after launch. This is a historical high for us as never in the past we had any models receiving this kind of booking,” Mr Eberhard Kern told PTI.

He said the waiting period for the model in India will be around three months and the company will continue to take bookings for the A-Class.     


For a booking made now in June, the delivery will be in September. We are in discussion with our headquarters to somehow meet the demand here in India,” he said.

Company claims that the A-Class has received good response globally too and has so far clocked 90,000 bookings within months of launch in September 2012.
On the response to the A-Class, he said: “It is very much beyond our expectations. Somehow, the A-Class seems to be a choice of the new generation.”
Mercedes Benz India has been focusing on its new generation cars (NGC), which comprises of A-Class, B-Class, CLA (sedan) and the GLA (compact SUV). Company had launched its B-Class in India last year. The CLA and GLA are also expected to be hitting the Indian market in the near future.
     Mercedes Benz E-Class
In order to strengthen its position in the market, Mr Kern said Mercedes will launch the new E-Class in India on June 25.
( PTI )
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Hitesh Arora
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