Datsun K2 Will Be The First Datsun Model By Nissan, Unveiling July 15 In India
Datsun will enter as Nissan’s player into markets like India, Russia, Indonesia and South Africa. The first Datsun model In India, Datsun K2 will go up against the likes of Maruti and Hyundai. Datsun K2 which will be a five-door hatchback in the sub- Rs. 4 lakh category is expected to unveil by Carlos Ghosn, the global CEO of Renault-Nissan on July 15 in India.
Datsun K2 is targeted at the budget end of the market and Nissan wants to expand budget car range in india with this car. Nissan feels that the Datsun brand will play a key role in raising both profit margins and worldwide market share to eight percent by 2016. Nissan expects to sell around 1,50,000 to 2,00,000 Datsun cars in India every year. Autocar generated a render of the upcoming model which does not appear to be the likely final design (see below)
The petrol version in Datsun K2 will include the same 1.2-litre, three-cylinder petrol engine (XH5) from the Micra, but will be tuned differently in terms of power and mileage. There will be no diesel option for the Datsun K2, as the smallest diesel the 1.5-litre K9K by Renault, seen in the Micra and other models, is too large to be packaged in the K2. However, the belief within the company is that there is no need for a Datsun K2 diesel in this petrol-dominated segment.
“India is a tough market and it’s not going to be a picnic for us but we believe Datsun can crack it with modernity and a superior product,” says Vincent Cobee, corporate vice president, Datsun Business Unit, Nissan. “We can’t win in the Indian market if we have a me-too product,” he adds.
Datsun is likely to share the same dealer network as Nissan but will have its own distinct showroom area built to Datsun brand guidelines.
Datsun is an automobile marque. The name was created in 1931 by the DAT Motorcar Co. for a new car model, spelling it as “Datson” to indicate its smaller size when compared to the existing, larger DAT car. In 1934,after Nissan Motor Co., Ltd. took control of DAT Motorcar Co., the last syllable of Datson was changed to “sun”, because “son” also means “loss” in Japanese, and also to honour the sun depicted in the national flag, hence the name “Datsun”. Nissan phased out the Datsun brand in March 1986. The Datsun name is most famous for the 510, Fairlady roadsters and later the Fairlady (240Z) coupes. On March 20, 2012, it was announced that Nissan will revive the brand for use in Indonesia, South Africa, India and Russia.