Mitsubishi India Discontinues The Outlander, Cedia And Evo X
Japanese auto giant Mitsubishi has decided to stop selling three of their car models in India. Mitsubishi India will no longer be selling the Cedia, Outlander and Evo X. The only two Mitsubishi passenger vehicles will still be available for purchase are Pajero Sport and Montero.
Mitsubishi India has a tie-up with Kolkata-based car manufacturer Hindustan Motors. Production of Mitsubishi cars took place at the HM plant in Tamil Nadu. The plant at Thiruvallur, near Chennai, is now an all-SUV stable with only the Pajero Sport being assembled there, while the Montero is imported as a CBU.
The Cedia, Outlander and Evo X were discontinued because of their decreasing sales figures. The company first announced the discontinuation of the Evo X and Cedia and then later went on to discontinue the Outlander. There was a time when Mitsubishi vehicles had some mark in India in terms of performance and status, but this has been diminished over the years.
It is still unclear what Mitsubishi’s future plans for the Indian market are. With cars being discontinued and the existing couple of cars showing decrease in sales numbers, a strategic shift is likely. While the Cedia has been in the Indian market for some time, both the Outlander and the Evo X have been launched and discontinued within the last five years.
In 2011, Mitsubishi Motors was the sixth biggest Japanese automaker and the sixteenth biggest worldwide by production.It is part of the Mitsubishi keiretsu, formerly the biggest industrial group in Japan, and was formed in 1970 from the automotive division of Mitsubishi Heavy Industries.