Free Wi-Fi In Delhi-NCR For Easy Cabs Passengers
Huawei Devices teamed up with Bharti Airtel to launch free Wi-Fi services for travelers on Easy Cabs in Delhi-NCR. The data card manufacturer, through an agreement with Bharti Airtel and Easy Cabs, will run the campaign. The offer will be valid from June 28 to September 27, 2013 in Delhi NCR.
Huawei has placed its device, Wi-Fi data card E355, in the cigarette lighter of the cabs, using an adapter. Internet services can be accessed by any traveller on their wi-fi enabled devices using a password provided by the cab driver. Hundred vehicles equipped with the facility have been launched for the initiative.
The brand has also bought advertising space both inside and outside the cabs. Airtel is providing the service free of cost to promote its high speed 3G internet services. This is the first campaign by the organization and aims to engage with people through social media and a series of on ground initiatives. Huawei Devices aims to engage nearly one lakh people by the end of the campaign, at an estimated cost of about Rs 10 lakh.
“Our idea has two parts, one to clear people’s doubts that our dongle/data cards can be used not just with a laptop but can be plugged to a switchboard at home, to a cigarette lighter in a car, gaming devices and other things; and secondly, it enables multiple users, unlike the usual data cards that allow single users.” said Anand Narang, director, marketing, Huawei Devices India.
Huawei’s E355 device was launched six months ago and is priced at Rs 2,900 in the retail market. The company claims that it is cost efficient as it has the Wi-Fi capability which allows multiple users. This product can work as a regular USB modem capable of accepting GSM SIM or in a mode that can create a Wi-Fi network for your mobile devices while it is connected to your PC. Connect it to a USB power source and it can also function as a standalone device, creating a Wi-Fi network that you can use.The user can switch operators depending upon their requirement of internet plans.
Huawei Devices is a subsidiary of Huawei Technologies. It serves 45 of the world’s top 50 telecom operators with revenues exceeding US$ 28 bn. Its products are available in more than 140 countries. The company is headquartered in China. The Indian arm of Huawei was launched in 2001-02 and sells products such as data cards, smartphones, feature phones and tablets. It has its R&D centre in Bengaluru and employs more than 2,000 engineers.