Report : Google Wants To Make A Television Streaming Service
The Wall Street Journal quotes unnamed sources that say Google has approached big media companies about licensing TV shows for a streaming television service it wants to launch. Intel and Apple have also been working on similar services.
Details are pretty thin here, but it’s clear that what Google is going for here is a service that’s more like cable than existing online sources like Netflix and Hulu. It would make a lot of sense for Google to develop this kind of product to beef up its struggling Google TV platform.
Google TV is a Smart TV platform from Google co-developed by Intel, Sony, and Logitech that was launched in October 2010. It’s first generation devices were created and commercialized by Sony and Logitech. Now Google TV is in to its third generation with new partners like LG, Samsung and more.
Google TV leverages many of Google’s existing products. Operating system of the TV is a customized version of Android, provides the underlying foundation, allowing developers to create applications that extend the system’s functionality. Google’s Chrome browser provides a gateway to the Internet, allowing consumers to browse web sites and watch television, in tandem. Consumers can access HBO, CNBC, and content from other providers through the Chrome browser. Android and Apple smartphones and tablet computers may be used as remote controls for Google TV. Google TV products ships with wireless remote controls with a full QWERTY keypad. An update in November 2011, allowed access to Google Play and enabled search to find content from live TV, Netflix, YouTube, HBO GO, Amazon, and more.
Unfortunately the idea about streaming television service, this is hardly the first time a mammoth technology company has approached the titans of media with a checkbook only to be spurned. It would be a huge blow to the traditional cable model to create a service like this. So we’ll have to wait and see if Google, Intel and the rest are actually able to negotiate on this front.