WSJ : Apple Tests Larger Screens For iPhones, iPads
Reports suggest that Apple is testing larger screens for its smartphones and tablets. Although the company reacted slowly to bigger screen size smartphone market, but analysts feel that Apple should consider new innovations. It’s also been noted that Apple hasn’t launched a new product line since the original iPad in 2010, so it’s one of the challenge Apple will face if they want to continue expanding their customer base.
According to WSJ, People at Apple’s suppliers said it asked for prototype smartphone screens larger than its current iPhone in recent months, and has asked for screen designs for a new tablet measuring slightly less than 13 inches. Whether the designs will make their way to market is unclear, but they could lead to Apple phones and tablets that are larger than the current 4-inch iPhone 5 and 9.7-inch iPad.
An Apple spokeswoman declined to comment. Reuters earlier reported Apple was investigating larger screen sizes for its iPhone.
The screen tests come as Apple is set to disclose third fiscal-quarter earnings on Tuesday and provide insight into how the company’s existing lineup is selling. In April, the Cupertino, Calif., company reported profits contracted for the first time in a decade despite strong demand for the iPhone and iPad.
As the smartphone market has begun to mature, Samsung’s Galaxy line of smartphones and tablets has emerged as one of Apple’s toughest competitors. Samsung was the leading smartphone maker with 33.1% of the market in the first quarter, while Apple trailed in second place, with 17.9%, according to researcher Strategy Analytics. In tablets, Apple is still the dominant player, but its market share fell to 39.6% in first quarter from 58.1% a year earlier, according to researcher International Data Corp.