Bajaj Auto Plans To Launch Super Sports Bikes In Next Few Months
Bajaj Auto seems set to get back on track after a long time with its Pulsar branding. The company is planning to launch two super sports motorcycles under its key brand Pulsar.
“Pulsar is number one sports bike in its category in India and we will launch two super sports bikes under this brand by the middle of this financial year,” Rajiv Bajaj, managing director at Bajaj Auto told shareholders at its annual general meeting at its corporate headquarters at Akurdi, near Pune.
He said these bikes will be faster than any other bikes in its segment at present in India. However, he did not give more details on the new products. These new Super Sports bikes, as opposed to simple ones, will have engines covered for better aerodynamics at high speed.
Bajaj Auto is the second largest motorcycle manufacturer by sales in India, and in order to do better, the company is looking to launch these bikes in next couple of months.
Bajaj Auto would also focus on its commuter bike Discover to boost sales. “Discover is the second largest selling commuter bike in India. And we will have a single minded focus on this segment and we have been working on two new platforms over the last two years. We plan to launch a range of six new Discover bikes this month and over the next six months,” said Rajiv Bajaj.
Bajaj also said these new products would increase volumes, market share and profitability in the commuter bike segment. “Discover will be the star of FY2014.”
Bajaj Auto plans to invest a total of Rs 400 crore this financial year. While Rs 100 crore will be spent on R&D, the balance on production of the new RE 60 quadricycle and capacity expansion at its production facilities. The company has set up a production facility for the RE 60 quadricycle at Waluj plant at Aurangabad in Maharashtra.