Airtel DTH adds to the party brings a-la carte

Bharti Airtel’s DTH service, airtel digital TV on Tuesday said it will offer its subscribers the option to pick and choose channels they wish to watch.

“The initiative will empower the Airtel digital TV customers to create their own channel packages, with cost of individual channels starting from Rs. 3 onwards,”

“The early introduction of our a la carte offerings enhances choice and convenience for our customers who can now either go in for a la carte or choose from our wide range of monthly base packs, or have a mix of other channel packs on a base pack,” Bharti Airtel Director and CEO (DTH Services) Ajai Puri said.

Just Like TATA Sky the new service will be based on a 150 Rs Minimum charge.