Android Occupies Nearly 80% of Smartphone Market, iOS 13%
Apple’s iOS is losing ground to Android when it comes to smartphone operating system market share, according to a new report from research firm IDC. Apple’s share of worldwide smartphone shipments dropped to 13.2% during the second quarter of 2013, while Android climbed to 79.3%.
The loss in market share is of course attributed to the lack of new product launches during the three month period, as was the case with IDC’s report on tablet market share earlier this week. But it’s also losing ground to both Android and Windows Phone, both of which increased market share and shipments year-over-year during Q2.
“The iOS decline in the second quarter aligns with the cyclicality of iPhone,” says Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple’s market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share.”
Available on a growing range of Nokia and HTC devices, Microsoft’s Windows Phone 8 operating system was launched late last year and has continued to make third place its own, while BlackBerry continues to fall. Windows comes in at 3.7% during the second quarter of 2013, up 77.6% from its 3.1% share during Q2 2012.