7 Months After Launch, Vine Hits 40 Million Users
Twitter’s video sharing app, Vine, has been overshadowed by the addition of video to Instagram, but that hasn’t stopped millions of people from signing up for Vine. Vine announced this afternoon that it just hit 40 million registered users today – a huge jump from the 13 million users it announced in June.
However, the company behind the app, which lets users share looping videos of up to six seconds, doesn’t give any data on the number of active users. Without the all-important active user figures, it’s difficult to draw too many conclusions from Vine’s announcement, though at least the numbers appear to be heading in the right direction for the company.
For a long time, Vine was an iOS exclusive, but the Twitter-owned startup released an Android app in June, and has been constantly improving both versions since then.
Instagram recently attempted to thwart Vine’s rise with its own video component, but it lives within the main app and its 15 second limit has inspired less creative results. By comparison, Instagram had 130 million active users as of late July when it introduced video, and likely has more than that by now.
More competition in the mobile short-video space appeared this month with the arrival of MixBit, created by YouTube co-founders Chad Hurley and Steve Chen.