Ford India Suspends Booking For EcoSport
Ford India on Wednesday suspended bookings of some of the variants of its compact SUV EcoSport. The demand for the Ford EcoSport is huge and Ford India dealers across the country are not able to meet the huge demand as the car maker has a limited capacity at its new dedicated assembly line.
Ford India on Wednesday said it has stopped bookings of some of the variants of its compact sports utility vehicle ‘EcoSport’ in the wake of heavy demand, which has resulted in waiting periods stretching to many months.
Bookings for the base, mid and top end versions of the diesel powered EcoSport variants have been stopped temporarily at many Ford India dealerships on a case to case basis. Also, some dealers have stopped accepting bookings for the the Titanium Option variant of the EcoSport with the EcoBoost turbo petrol engine. Although bookings of the 1.5 liter petrol engined model don’t seem to be affected by the high demand.
“We are witnessing an extended waiting period on certain variants and have temporarily stopped taking bookings on a few variants,” a Ford India spokesperson said without specifying details.
The company also did not share the amount of booking backlog.
Ford India had launched the EcoSport on June 26 and the company had said it received 30,000 bookings within 17 days of the launch of the vehicle.
According to SIAM figures, till July the company has sold 8,717 units of EcoSport and in July it clocked 4,715 units.