AMD Announces 64-bit ARMs For A Wide Range Of Non-PC Devices

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AMD Announces 64-bit ARMs For A Wide Range Of Non-PC Devices

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Advanced Micro Devices Inc, on Monday announced the new range of chips for embedded systems, designed to run slot machines, factory robots, airport signs, medical equipment and other devices.

AMD has been losing money as consumers increasingly favour tablets over laptops and desktops. Therefore the new announcements from AMD is to target new markets, as the overall personal computer sales have declined in the recent past. AMD wants to customize more of its chips for a wide range of non-PC devices.

AMD has been one of Silicon Valley’s oldest chipmakers. The company, which reported a net loss of US$74 million for its second quarter, said the market for chips in embedded systems is projected to rapidly expand.

The chips announced are all code-named after predatory birds such as the Bald Eagle, which will be available next year.

“Bald Eagle” is an x86-based chip that will be available as a CPU and APU (Accelerated Processing Unit). It is designed for high performance embedded applications, such as digital signs and gaming.

Two system-on-chip designs are also joining AMD’s lineup. Hierofalcon is built with data centers in mind, and carries up to 8 ARM Cortex-A57 cores. Meanwhile, Steppe Eagle is a combination of upgraded Jaguar x86 cores and GCN that should speed up AMD’s low-power G-series processors.

AMD embedded hierofalcon

Unlike ARM chips for smartphones, AMD’s ARM chips will be 64 bits, allowing them to make better use of memory in data centers.

“With x86 it’s something we’ve had a long time. With ARM, we’re helping build the 64-bit ecosystem along with industry leaders,” said Arun Iyengar, general manager of embedded solutions at AMD.

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Hitesh Arora
Hitesh Arora