Facebook will Use Artificial Intelligence to Understand and Predict Our Actions
Facebook is trying to get a better understanding of the 700 million people with help of AI which they call as ‘deep learning’, targeting people who share everything happening in their life through the social networking giant everyday.
A new research group in Facebook (called “AI Team”) is working on this artificial intelligence, which will use the simulated networks of brain cells to process the data. With the help of this strategy, the social networking site might be able to predict our actions online and to show us content that is more relevant to our interests, and to better target advertisements as well.
The new team hopes to use deep learning AI, to determine which posts are genuinely important. The technology could also be used to sort users photos, and it might even select the best shots. However, the AI work has only just started, the company shared with MIT Technology, that it should release some findings to the public.
Facebook is not the first company to bring deep learning, last year Google and even IBM have also used this concept in the past. Deep learning uses a multi-layered approach to data, parsing information to build up a body of knowledge that can be used to figure out concepts or even understand what objects sound and look like.