Google in Talks With DTH Providers To Bring YouTube on Television
Google is planning to get into Indian televisions as Google is reportedly in talks with direct to home cable providers to bring its very own YouTube service to televisions screens in India.
Every month over 6 billion hours of videos are viewed on YouTube, whereas 100 hours of videos push their servers every minute. The company believes that by collaborating with DTH providers, TV makers or the device manufacturers, people can access YouTube on every possible screen like mobile, tab, PC, and TV.
The Global Director Francisco Varela declined naming the DTH providers they were in talks with, but mentioned that the company was seeking a tie-up as soon as possible. Access to DTH subscribers would certainly increase viewership for YouTube and this already is a key factor in the company’s digital marketing and advertising cost.