Yahoo Acquires Movie Making Application Ptch
This is not a new story, as we have seen Yahoo and other firms acquiring start up based companies. To name a few, Yahoo has acquired start ups like Bre.ad, IQ Engines, Summly and On the Air.
Yahoo has now acquired another company, a movie making app ‘Ptch’. The company was launched a year ago, with a mission to give users the best way to make and share beautiful movies made from the photos and videos on the phone. The company seems to have done well, as Yahoo noticed them and has now acquired them.
In a blog from the company, it says:
Today, we’re excited to announce that Ptch will be joining Yahoo! As part of the Yahoo team, we’ll be able to focus our efforts and leverage our technology to make Yahoo’s photo and video platforms the best in the world.
The company has also suggested users to keep all there photos and save them, before they shut down(January 2nd 2014). However, it will be interesting to see how will yahoo use this service to enhance Flickr.