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Is Flipkart Getting Ready to Launch its Own Range of Tablets?

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Is Flipkart Getting Ready to Launch its Own Range of Tablets?

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The recent round of rumors are that Flipkart is gearing up to launch a range of tablets under its own private label, DigiFlip. The label already sells a number of accessories under the same label, including earphones, portable speakers, laptop accessories, etc. This move would be huge step for the company to set up a tight race against E-commerce giant and arch-rival Amazon, which already sells tablets, apart from e-book readers under its Kindle brand.

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Apparently, Flipkart has tied up with MediaTek to build its tablets that have been acquired from manufacturers based out of China and Taiwan. While pricing and hardware specifications would be key to the success of these tablets, it also remains to be seen whether Flipkart can weave in its primary online retail offerings that include e-books among other categories and make the tablet as a tool to access its services.

Though, the company is tight-lipped about this new venture, it will be worth noticing how it differentiates itself in an already crowded tablet market space. In India, more than 4 million tablets were shipped last year making it one of the biggest tech segment in the market. The tablet market is right now ruled by likes of Samsung, Micromax and Apple.

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Flipkart has been working continuously to gain more customers and sales. Few months back, Flipkart took over Myntra.com and online shopping store. If done right, Flipkart can easily take the throne and become the domestic Amazon.

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About The Author
Parul Ritvik Sood
Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.
16 comments
Zohrab Ali
Zohrab Ali

chinese relabelled garbage. nothing to see here...

Zohrab Ali
Zohrab Ali

chinese relabelled garbage. nothing to see here...

Parvez Ahmad
Parvez Ahmad

They are hacked by some pakistani hackers

Parvez Ahmad
Parvez Ahmad

They are hacked by some pakistani hackers

ParijatMishra
ParijatMishra

I'd want them to produce an E-reader (like the Amazon Kindle). The normal android tablet market is overcrowded, but only Amazon officially sells it's e-readers. Plus, flipkart already has a pretty decent collection of e-books.

ParijatMishra
ParijatMishra

I'd want them to produce an E-reader (like the Amazon Kindle). The normal android tablet market is overcrowded, but only Amazon officially sells it's e-readers. Plus, flipkart already has a pretty decent collection of e-books.

Ashish Kamat
Ashish Kamat

they are starting electronics like croma.good news but quality has to be maintained.

Ashish Kamat
Ashish Kamat

they are starting electronics like croma.good news but quality has to be maintained.